Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
In 2008, North American advertisers spent US$13.5 billion on search engine marketing. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.
(SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or un-paid ("organic") search results as opposed to other forms of
Directory Submission has been one of the most tried and true ways of getting your website/business out there. It involves submitting your website to yellow page like sites so that users browsing those sites can find you when they look at a certain category.